![]() Geo-location insight can help marketers design campaigns to better suit their audience and run localized advertising to target their audience with individual, impactful approaches. IP address tracking can offer businesses enormously helpful and beneficial data. This can then extract the business name and location, leading to contact details, key decision makers and more. More advanced tools can use IP addresses to provide even more valuable data, by cross-referencing them to other databases holding business information. Tracked dynamic IP addresses however tend to miss the mark slightly when identifying device location, but the result is near enough to help users understand broadly visiting areas (such as state/county). Drawing the information from various (sometimes outdated) databases, some IP’s carry more exact location information than others, particularly static IP addresses (as they never change). Whilst IP address tracking tools can’t get location data 100% correct every time, they can often tell the rough location of the device connecting to the IP. The precise data you’ll gain depends heavily on the specific tool you use, though the majority use IP addresses to determine location. Now the IP address has been identified and recorded, the IP address tracker is ready to extract valuable data. ![]() Before recording any IP address, do your research and ensure you remain compliant. To ensure compliance, only the data extracted from specific IPs (such as static, business and public) is reported back to the user, and all other information (including the IP address itself) is then deleted. The GDPR for example classes IP addresses pertaining to individuals as “personal data”, so they cannot be seen, stored, handled or processed without the appropriate lawful basis of processing and the necessary documentation.īecause of this, a clear majority of IP address trackers record all IP addresses, but never relay them back to the user. Whilst recording IP addresses is a perfectly legal procedure, differing regulations place different rules on how an IP address is perceived. This code gathers a vast amount of data for website analytics whilst also gathering the IP address in question. This process of recording is usually done through a JavaScript code attached onto the website tracking IP addresses. Those using a private IP address connect to a router with a public IP address, allowing them to properly access to the online world- but this can trick IP address trackers, as they shake the hand of the public router as opposed to the device accessing their site.Īs IP addresses are automatically identified thanks to the handshake, IP address trackers can easily collect the data they need and record any further movements. Private IP addresses for example are exclusive, and don’t let their IP be identified by anyone other than their trusted network. Struggles can occur when working with IP addresses because of the many categories they can fall into. It is this exchange that makes IP tracking possible. Proper communication requires both IP addresses to be fully open, revealing themselves to the other. It’s like texting a friend- you need to have swapped mobile numbers to make it work – if one of you hid or encrypted your number, you couldn’t properly communicate. It’s nothing particularly special or magic, it is in essence, part of the Internet Protocol whereby IP addresses must “shake hands” before they work together.Įvery time your device connects to a website or another network, you need to exchange IP addresses to ensure data can be properly sent and received between the two parties. Before we delve too deeply into the tracking tools themselves, it’s important to understand what makes IP address packing possible.
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